How to Launch a Brand
Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity
In this book Fabian Geyrhalter shares expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
"A great book that will truly inspire!"
NEW YORK PUBLIC LIBRARY
"An inspiring tool and quick read any CMO launching a new brand should indulge in."
ART.COM, Laura S. Murcek, Vice President Brand Strategy + Creative + Marketing
"An insightful and process-driven book that provides tremendous value to entrepreneurs during the most crucial steps of their new business venture."
USC VITERBI STARTUP GARAGE, Ashish Soni, Founding Director
"This is a must-read for serious entrepreneurs!"
SURVIOS, James Illiff, Co-founder & CEO
Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity
In this book Fabian Geyrhalter shares expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
"A great book that will truly inspire!"
NEW YORK PUBLIC LIBRARY
"An inspiring tool and quick read any CMO launching a new brand should indulge in."
ART.COM, Laura S. Murcek, Vice President Brand Strategy + Creative + Marketing
"An insightful and process-driven book that provides tremendous value to entrepreneurs during the most crucial steps of their new business venture."
USC VITERBI STARTUP GARAGE, Ashish Soni, Founding Director
"This is a must-read for serious entrepreneurs!"
SURVIOS, James Illiff, Co-founder & CEO
Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity
In this book Fabian Geyrhalter shares expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
"A great book that will truly inspire!"
NEW YORK PUBLIC LIBRARY
"An inspiring tool and quick read any CMO launching a new brand should indulge in."
ART.COM, Laura S. Murcek, Vice President Brand Strategy + Creative + Marketing
"An insightful and process-driven book that provides tremendous value to entrepreneurs during the most crucial steps of their new business venture."
USC VITERBI STARTUP GARAGE, Ashish Soni, Founding Director
"This is a must-read for serious entrepreneurs!"
SURVIOS, James Illiff, Co-founder & CEO
