Enroll Now
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Enroll Now ☆
eRESONAID Basic
You will work with acclaimed brand strategist Fabian Geyrhalter to ensure you are set up with a strong brand platform for your venture so that your customer or client, as well as everyone on your team, will have clarity on what your brand stands for. *Since you are choosing the basic version, you will not have personal 1on1 calls with Fabian or have access to the supporting ebooks.
Enroll Now
☆
Enroll Now ☆
eRESONAID Plus
INCL.
1:1 calls
You will work with acclaimed brand strategist Fabian Geyrhalter to ensure you are set up with a strong brand platform for your venture so that your customer or client, as well as everyone on your team, will have clarity on what your brand stands for.
2 free 1-on-1 advisory calls with Fabian included
Despite this being an online intensive, you will be able to connect with Fabian on personal 1-on-1 advisory calls twice during the course so that he can make sure your work will lead you to successfully meeting your audience. That alone is a $450 value. This personal guidance will be invaluable to you as you will get re-assurance and peace of mind that you are on-track to craft the most successful and succinct brand foundation. Or, he may suggest a brand positioning pivot. Regardless of how your calls with Fabian will go, it will leave a big impact on your business trajectory.
Both are #1 Amazon bestsellers written by your teacher, guide and branding authority, Fabian Geyrhalter. Bigger Than This is a quick read about the deceptively difficult task of turning your venture into an admired brand. How to Launch a Brand is your comprehensive guide to launching a brand: from positioning to naming and brand Identity. Both books will assist you along the journey to create the best version of your brand.
2 Best Selling ebooks included
DOWNLOADABLE WORKBOOK
Easily follow all exercises with your interactive PDF
At the end of this course, you will have your brand defined on a few organized and powerful pages, ready to be shared with your team. It will define everything from your positioning, company culture to sales and marketing. You likely have a business plan, but that does not answer these crucial questions. The brand platform represents the soul and voice of your company, for once humanized and solidified. It will be your, your team's and collaborators' brand bible and it will be referenced on a daily basis.
Your Key Takeaways
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✓
Brand Positioning
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✓
Mission Statement
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✓
Shared Core Values
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✓
Brand Personality Suite
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✓
Ownable brand Differences
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✓
Core Brand Personality
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✓
Brand Identity Associations
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✓
Competitor Brand Analysis
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✓
Target Audience Personas
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✓
The Brand DNA
Do take this course if…
You are an entrepreneur launching a new company, you are on a budget, and brand thinking is important to the success of your venture
You are part of a startup team that seeks clarity and focus around who you are as a company, what the brand stands for and how it can be seen and described, internally and externally, in a unified manner
You are a marketer or brand practitioner in need of a better process to guide your company or clients to a strong brand strategy
You want to go fast without sacrificing a high-quality outcome
You need to go to market with confidence and need to connect with your customers from day one
You like to have a practitioning authority on the subject as your personal guide and mentor to ensure your company's brand foundation is as strong as it can be
Do not take this course if…
You are ok with a long, complicated, and pricey traditional agency brand building experience
You think you have the ample time required to wing it yourself without a proven process and expert guidance
Your startup does not need to have a unified message and will not need to connect with customers or clients in a deep and meaningful manner from the get-go
MEET YOUR INSTRUCTOR
Fabian Geyrhalter
Hi 👋
I am Fabian Geyrhalter, a brand strategist, mentor, author, educator, and speaker. After successfully running a brand agency for 12 years working with large and small organizations alike I decided to focus on my passion for helping businesses get off the ground the right way. I wrote two bestselling books on my theory and process and led over 200 private workshops around the world crafting the brand foundation for startups and new offerings of existing organizations. I have seen such amazing results of distilling this brand strategy work, that would usually cost tens of thousands of dollars and take months with a traditional agency, into a one day intensive that I currently charge my clients $12,000 for. Still, not every entrepreneur can afford the price tag or can meet with me in person. For those, I have created this online intensive at a fraction of the cost. I am thrilled to start working with you to get your brand off the ground the best way possible.
Let's get started!
FAQs
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There are no prerequisites from you since you already have your business idea and that's all you need at this stage. It may be in the form of a full-fledged business plan or simply an idea with bullet points sketched out on a napkin. As long as you feel really strong about your idea and dedicated to building that business, you can jump right into the course as it will help lay down foundational elements while digging deep into the 'why' and the 'how' of your soon-to-be brand.
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The course is completely at your pace. You are able to finish it in less than a day, but you may take a week or longer. It is completely up to your circumstances.
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Despite the guidance and process I provide you with through the video classes, you also have the opportunity to pause and schedule a call with me half-way through the course where I ensure your work has been done in the most impactful and differentiating way possible. At the very end of the course we can hop on another call to review the entire brand document you created and we will fine-tune it together before you start to share and implement the strategy.
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You will be provided with an interactive PDF workbook. Your brand platform synopsis will be generated automatically with your key thoughts as you work your way through the course, so after the final exercise you will have the most crucial brand points on a single page, ready to be shared with your team and collaborators.
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If at any point you get cold feet and need more guidance from myself than the two calls, no worries.
You and I can discuss over one of your free calls and we can schedule a private in-person workshop session and I discount the eResonaid cost ($949) towards the in-person workshop ($12,000 in Greater Los Angeles, $13,000 anywhere else or over weekends and holidays).
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For organizations that enroll a batch of 5 or more students at a time l grant a 50% group discount ($325 per enrolled student, per course). Reach out to me directly via fgeyrhalter@finien.com to discuss your situation and to generate the discount codes. If you enroll more than 20 students, I am also happy to come to your organization for a Q&A, a lunch & learn or a speech to create added value (travel expenses excluded).