Kara X Fabian

IHitting The Mark Episode 101.

True story. Listen now: https://lnkd.in/grEP5tYM

Or read the fine print:

Hitting The Mark is back from its hiatus with episode 101, featuring yours truly. I mean that literally as I am the one being interviewed and my role is being taken over by the wonderful Kara Ebel. We wanted to do something special for 101, and here we go!

As most of you know, I had a product idea and decided to see it through. That was in the summer of '21. Today the Toneoptic rpm has been officially on the market for a month, Trendhunter called it 'progressive,' Forbes 'revolutionary,' and the Financial Times 'clever.'

I share all the hurdles, all the fails, all the pivots, all the learnings, and - of course - the successes. How this experience informs the way in which I work with my clients, how I created bootstrapped brand journeys and experiences for my new tribe, how mentally and physically straining it can be to launch a product brand, which artist I would really want to own my product, what Toneoptic's brand DNA is (and how I derived it).

…yes, all of what you came to expect from an HTM guest and much more on branding, marketing, and entrepreneurship.

A unique show that marks the next run of 100 (?!) episodes of Hitting The Mark.

Enjoy my product startup story of the past 2 years in all the candor that I so came to appreciate from my guests and a huge thank you to Kara for a job so very well done!

↠ FINIEN — https://lnkd.in/grEP5tYM
↠ Apple — https://podcasts.apple.com/.../toneoptic.../id1439135187...
↠ Spotify — https://lnkd.in/gbYVMTQr
↠ Simplecast — https://lnkd.in/gYa5ahHs

PS: Hope you enjoy our updated HTM look too!

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hashtag#brandstrategy